Launching the Virtual, Carbon-neutral greenpenny.com

Our Task

Decorah Bank & Trust’s desire to marry smart banking with environmental responsibility involved more than website development. They needed to create a voice and solutions that resonated with like-minded people and businesses interested or willing to switch to a virtual bank. This meant re-thinking the brick and mortar banking strategy they were used to and embracing the freedom to start from scratch, while still providing the same high level of personal service.

The Solution

It started with a concept and new name, morphed into a full business plan, powerful brand, and creative umbrella. Together we began to believe it was possible to make great change, and developed smart, forward-thinking products, solutions, a website, customer onboarding plans, and advertising strategies.

Money deposited in greenpenny finances energy projects as they are available. The focus of the brand is Financing a Sustainable Tomorrow … essentially communicating to those listening that “Where you Bank Matters.”

The Results

The launch of greenpenny.com was smooth, the onboarding is engaging, and greenpenny Bank will continue to build on smart banking solutions and help those that believe, as they do, that together we can make a difference.